THE BLANTON MUSEUM OF ART

The Blanton Museum of Art at the University of Texas, considered a leader among university art museums, is renowned for its collection and groundbreaking programming. But the museum's previous space limited its profile and capabilities—both within the university and with the greater public.

All that changed in April 2006, when the Blanton moved into a stunning, state-of-the-art, 180,000-square-foot building. Milkshake's award-winning, multi-channel launch campaign for the new museum was a success: the Blanton had a goal of attracting 5,000 visitors on its opening weekend. Attendance totaled 22,000.